cristiano ronaldo

Binance, the cryptocurrency and NFT giant, has just signed an “exclusive” and “multi-year” partnership with the famous Portuguese football player, Cristiano Ronaldo. A partnership that, despite the Super Bowl, seems more important for Binance, because it involves the upcoming release of a series of non-fungible tokens (NFT), collections of exceptional digital works.

NFTs with the image of CR7 at Binance?

Despite the existential drop in the value of current cryptocurrencies, Binance does not admit defeat. The company, one of the best known in terms of crypto currencies and NFT, continues to develop new partnerships with potential investors. Cristiano Ronaldo, the most famous soccer player of all times, has just agreed to participate in the brand new NFT development project with Binance. A partnership whose main objective is to release during this same year, unique NFT models imagined and shaped by CR7 in person.

“We are launching an exclusive multi-year partnership with footballing legend Cristiano Ronaldo. This is an unmissable opportunity to own an iconic piece linked to the history of sport and to join the Web3 community of CR7”.
Binance, Twitter.

cristiano-ronaldo

These high-level cryptocurrency enthusiasts

Cristiano Ronaldo is not new to cryptocurrency and NFT. The Portuguese soccer player stays on top of any new trends that can help him get closer to his fans. Thanks to cryptocurrency and NFTs, CR7 also participates in concrete social movements. With Tezos, the blockchain sponsor of his club’s training shirt, he fights for a greener and more environmentally conscious world of crypto assets.

“The relationships with my fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something I wanted to be a part of.”
Cristiano Ronaldo, press release.

In the list of top athletes, cryptocurrency enthusiasts, there are also other sports stars such as Neymar and Serena Williams who are full members of the “Bored Ape Yacht Club”. This closed club has several NFT holders associated with images of monkeys costing more than $200,000 each. Tennis player Serena Williams is also an advisor and investor of the French start-up Sorare. This platform is notably at the origin of an online game for creating thumbnails of football players based on blockchain technology.

serena-williams
June 24, 2022
binance-cristiano-ronaldo

Cristiano Ronaldo: Binance’s New NFT Ambassador?

Binance, the cryptocurrency and NFT giant, has just signed an “exclusive” and “multi-year” partnership with the famous Portuguese football player, Cristiano Ronaldo. A partnership that, despite […]