ballon or NFT
Football is also found its place at Web3. At the next trophy ceremony to reward the best football players of the year, the future winners will also receive a digital double of their trophies in NFT. A collection of NFTs for the Ballon d’Or 2022 will soon be available in the metaverse.
A "digital double" for the 66th Ballon d'Or
While football fans are debating the possible next Ballon d’Or of the year, the Equipe group, which organizes the trophy ceremony, is preparing to launch the “digital double” of the Ballon d’Or. Gold on the web3. During the ceremony on October 17, which will be held at the Théâtre du Châtelet in Paris, the best player on the planet will have the privilege of receiving his physical trophy in a block of pyrite and also in the form of NFT. The first time in the history of football.
A collection of 2022 NFTs for the 2022 Ballon d'Or
In parallel with the digital version of the Ballon d’Or, L’Equipe also plans to launch a collection of 2022 NFTs on the blockchain. As with most other digital art collections already available on the platform, this will allow buyers to benefit from the diversity of advantages, including access to events or exclusive content developed by the Ballon d’Or brand.
Crypto-artist Léo Caillard will also auction three other special NFTs to give access to the October 17 ceremony.
For L’Equipe, the Ballon d’Or award ceremony is a golden opportunity to innovate the concept and integrate into Web3.
“With many changes for this edition in the organization of the ceremony such as the date or the constitution of the jury, this edition represents the opportunity to bring a touch of innovation to the Ballon d’Or brand”.
Emilie Montané, director of strategy and development of the L’Equipe group.
Why be interested in NFTs in 2022?
Despite the partial collapse of the non-fungible token (NFT) market, L’Equipe believes that thanks to an increasingly “connecting” audience, revenue from Web3 sales should be rapidly improved. Moreover, the Ballon d’Or ceremony is one of the most watched and popular global events. This ultra-connected global community represents a very valuable asset for the group. The statistics for 2021 do not contradict this.
- 1.3 million people were present on the L’Equipe platform live.
- 200 million people have been reached on social networks.
- 5.1 million Ballon d’Or videos were viewed across the day.
For the group, such an exhibition is particularly profitable for a large-scale project such as the integration of the Ballon d’Or on the Web3. The Team even plans to bring the event to life all year round with a younger, enthusiastic and connected target audience, with the animation of a group on the Discord social network.
“NFTs are a new market which, like any new markets, goes through periods of speculation and stabilization. So we can think that the market has cleared up, that there are fewer transactions at crazy prices [.. .] The group aims to make the Ballon d’Or brand known to another more younger target audience, crypto enthusiasts and in order to make a special community […] This first collection calls for others, because the Ballon d’Or and more broadly the L’Equipe group and the Amaury group wish to project themselves in a sustainable way into the world of Web3″.
