Paris, a world center of art, gastronomy, fashion, culture and NFTs. Right in its heart you can find 21st century urban landscape, with a touch of historical monuments such as the 12th century Gothic Notre Dame cathedral or the Eiffel Tower, and now its time for the NFT Factory to find there its place. Located just opposite the Center Pompidou, in the Beaubourg district, this unique 400 m² place is exclusively dedicated to fans of non-fungible tokens.
The NFT Factory is a three-storey building, offering its guests an area of 400 m² dedicated exclusively to NFTs. It is a public space specially created to bring together all fans of non-fungible tokens, with no regard to their preferences (gaming, luxury real estate, metaverse, finance). Created on the initiative of 128 co-founders, this unique place opens its doors on October 22th to welcome all amateurs who wish to enrich their knowledge of NFTs and the world of blockchain.
The NFT Factory has a large showroom on the ground floor. The first inaugural exhibition brings together more than 50 digital works covering several categories of art: crypto-art, 3D, pixel art or even profile pictures. For the moment, none of the works exhibited in this large hall are for sale and is only available in terms of exposition. The organizers plan to renew the collection every week, with later works by third-party artists.
“Art should be visible and available and our logic is to develop all the possibilities to show the links of art to NFTs.” John Karp, President of the NFT Factory
Since November, the NFT Factory is also planning to welcomes the general public to various workshops and training courses around the hot topic of the moment: “Web3”. The main objective of these workshops is to familiarize the public with the use of NFT platforms, the creation of a digital portfolio (wallet) and possibly further to the creation of your own digital work. The prices of these courses start at 59 euros and can reach up to 299 euros for long-term courses which last 1h30. Later, other more complete offers will be added to the program, such as workshops for companies etc.
“We want to be a place of debate and reflection […] in the field of art, regulation, law and entrepreneurship […] The idea is to make some special events every week.”
On the second floor of the NFT Factory, a space has been specially set up for members. That is, the 1,000 people who already have an NFT in the name of the Factory. According to John Karp, the president of the NFT Factory, it is an atypical meeting place which will promote exchanges around the major themes of NFT: art, technique, regulation, cryptocurrency and entrepreneurship. Of course, it is above all a question of highlighting existing digital works on exhibition screens. However, the NFT Factory is also interested in all forms of NFT-based art: loyalty coupons, trading cards, etc. In the near future, the NFT Factory also aims to become a real incubator for Web3 start-ups.
The NFT Factory initiative is supported by the French government, which sees it as “a global asset for the NFT market”. The French web3 already has some significant giants, that, according to Jean-Michel Pailhon, co-founder and chief of staff of Ledger, “if they persist over time, will allow the country to become a pioneer of the NFT”.
“It’s a real industrial challenge […] France already has leaders, such as Sandbox, Ledger and Sorare […] If in 10 years, these leaders will remain on their leaders’ possitions in the industry, the situation may change dramatically. France and Europe will then benefit from an industrial advantage, and this because we make the whole way through starting as pioneers.”
Jean-Michel Pailhon, co-founder and chief of staff of Ledger
For the French State, this is a major project that deserves professional support at all levels.
“France has many assets to be a European and undoubtedly global hub for the NFT market […] It remains for us, and it is the responsibility of the public authorities, to support this movement.”
Jean-Noël Barrot, Minister Delegate in charge of the digital transition and telecommunications